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Agenda New

“Manage Reputational Risk,  Engage Key Stakeholders On Social & Supercharge Your Brand On Social Media”

Main Track

Time

Topic

Speaker

09:00 – 09:05

Opening Remarks

James Saward-Anderson /

Event Founder

09:05 – 09:35

Keynote: Essential Updates For Social in 2019

  • Understand Key-Changes for Social as financial services professional in 2019
  • Learn about new developments and insights to gain more high quality leads and improve engagement

Simon Kingsnorth /

Digital Consultant

09:40 – 10:10

From Brand to Demand: How Finance Brands can Engage a Professional Audience

  • Hear key trends and insights about how LinkedIn’s 600+ million professional audience are engaging with the platform
  • Understand how LinkedIn’s products have evolved to meet the needs of the modern finance marketer
  • Learn best practices and examples of how finance brands are leveraging content marketing on the platform to drive demand, from brand awareness to lead generation

Camilla Vignaud

/

Senior Client Solutions Manager & Business Lead, Financial Services

/

LinkedIn Marketing Solutions

10:15 – 10:45

Identifying Investment Signals across Social Media

Matthew Barclay 

/

Area Director: UKI

/

Meltwater 

Networking Drinks Break   10:45 – 11:00

Track One

Compliance & Communications

Time

Topic

Speaker

11:00 – 11:30

Managing Reputational Risk On Social Media

  • learn how to identify and respond to significant reputation-risk events
  • develop robust capabilities to monitor and manage those to prevent crisi

Munish Trehan /

Head of Compliance and MLRO. CF10 and CF11. LL.B. (Hons), Prof.PgDip(GRC), FICA /

Currency Solutions

11:35 – 12:05

Panel Discussion: Managing Market Regulations and Global Communications

  • How to stay ahead of restrictive guidelines Learn how to stay compliant with GDPR and FCA
  • Learn hints on how to go around those whilst staying legal framework
  • Which tools will help you to exploit Social Media, so you will stay in line with regulations

Lawrence Wiseman / Head of Derivatives, Markets Surveillance / HSBC

Mubashir Malik /  / Santander Corporate & Investment Banking

Munish Trehan / Head of Compliance and MLRO. CF10 and CF11. LL.B. (Hons), Prof.PgDip(GRC), FICA / Currency Solutions

12:10 – 12:40

Financial Crime & Social media

– What is financial crime and the impact?
– How criminals use social media to target your workplace and staff?
– The importance training & awareness to safeguard yourselves.

Mubashir Malik 

/

Head of Financial Crime Training & Awareness

/

Santander Corporate & Investment Banking

Track Two

Marketing & Lead Generation

Time

Topic

Speaker

11:00 – 11:30

The Little Lies We Tell Ourselves On Social Media  

Why we should rebel against accepted wisdom when it comes to financial services content.
How to think differently and win the war for attention and engagement (without selling out)
The power of storytelling, video, honesty and creativity.

Damian Horner

/

Co – Founder

/

Real Vision

11:35 – 12:05

How UK Financial Services are using social media to drive acquisition

 Tim Hyde

Founder

TWH Media 

12:10 – 12:40

International social media strategy – Social Media Targeting across borders

  • Marguerite will discuss how to target and engage with high value Stakeholders in Asia and how new made-in-Asia media like WeChat help you enter the competitive market

Marguerite Laferrère 

/

Capital Markets Manager

/

London Stock Exchange Group

LUNCH- 12:40  – 13:40

Track One

Time

Topic

Speaker

13:40 – 14:10

Lessons From Fintech – How Disruption Is Changing The Way We Communicate

  • Chris Richards will discuss updates in Fintech 2019 and their influence on the financial service market
  • Learn about critical developments to truly optimise your social media performance and compete with disruptive Fintech

Chris Richards

/

The digital Ecosystem Manager

/

Barclays

14:15 – 14:45

How Revolut Used Social Media To Disrupt An Entire Industry

 

  • Industry case study – how Revolut used social media to engage and captive audiences on social media 

Ryan Thorpe

/

UK Marketing Manager

/

Revolut

14:50 – 15:20

 Employee Advocacy Strategies On Social Media 

  • learn how to build a B2B social media strategy to gain awarness and engage with your key stakeholders

Oliver Mott

/

Social Media Manager

/

Grant Thornton

Track Two

Time

Topic

Speaker

13:40 – 14:10

The Future Of Social Content For Financial Services 

  • Panel Discussion
  • Q&A with content specialists

Nim Haas

/

Head of Marketing

/

Global Processing Services  

Damian Horner

/

Chief Creative Officer

/

Real  Vision 

/

Tim Hyde

/

Consultant & Co Founder

/

TW Media 

 

James Saward-Anderson

/Co-Founder

/

Social Tree Global

14:15 – 14:45

How Are Fintech Deploying Social Media To Engage With Their Customers?

 

  • Learn from the most innovative – Siobhan will discuss marketing strategies that you should try to win millennials as buyer’s
  • Understand how to compete with trendy Fintech Solutions on Social Media

Siobhan McGinley

/

Judopay

/

Head Of Marketing 

14:50 – 15:20

How We Used Dark Social To Engage High Net Worth Individuals On Social Media

  • How do we engage High Net Worth individuals on social
  • Reporting and analysis: What tools do we use to understand these buyers in more detail
  • Q&A – Ask the team how he would engage clients you are trying to reach using social media

 Sean Hodges 

/

Account Director

/

Social Tree Global

 

Isabelle Marino

/

Content Manager

/

Social Tree Global

15:20 – 15:40 Networking Drinks Break

Main Track

Time

Topic

Speaker

15:40 – 16:10

Social Selling In Financial Services:  Our Findings 

 

  • Social Media In Finance 2019 Report Findings
  • Personal Branding Updates
  • Event Q&A – Get specific answers to your campaign questions

The Social Tree

16:15 – 17:15 Networking Drinks